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In 1892, John Elliott Tappan, a twenty-four year old Minneapolis lawyer, was worried how people saved their money. Out of these concerns, Investors Syndicate was born, one of the first of a new type of financial institution designed to meet the savings needs of the average person. Here is the story of this financial pioneer, whose innovation has today grown into one of the nation's largest financial services companies, American Express Financial Advisors. The book draws on Tappan's diaries, business correspondence, and various family oral histories. Tappan's life, work and ideas chronicle the changes in spending and savings, work and leisure, the culture of politics and money, that have given rise to our modern notions of consumer finance.
- Sales Rank: #2806934 in Books
- Color: Blue
- Published on: 2002-01-21
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .69" w x 5.98" l, 1.21 pounds
- Binding: Hardcover
- 268 pages
From Publishers Weekly
In 1975, Mary Tyler Moore tossed her hat up in front of the Investors' Diversified Services building the tallest in Minneapolis then and today and made television history. Founded by a Minneapolis lawyer, John Elliott Tappan, as Investors' Syndicate in 1894, the company grew to a network of almost 7,000 independent financial salespeople before being acquired by American Express in 1984. Tappan's company now does business as American Express Financial Advisers. This book tells the IDS story in a frankly worshipful way (coauthor Peters is one of Tappan's great-granddaughters). Tappan applied the smalltown and rural door-to-door sales techniques of life insurance to agricultural banking and eventually branched out into other investment products, including insurance. With products tailored to the needs of small Midwestern investors and borrowers, the company competed successfully with larger and less personal East Coast institutions. Unlike many other investment companies, IDS survived the Depression with reputation and finances intact. It grew swiftly during World War II as its salespeople spread throughout the armed services and provided a home for savings in those cash-rich, goods-poor days. As these former servicemen retired in the 1980s, IDS reinvented itself first as a mutual fund company, then as a financial planning company. The authors credit Tappan with extraordinary vision and economic sophistication, but there is little hard evidence that he was more than a shrewd and persistent financial salesperson with an important but not defining role in the growth of IDS. (Sept.)Forecast: This book may do well among American Express employees, especially if there is a corporate buy; others will probably skip it.
Copyright 2001 Cahners Business Information, Inc.
Review
"This book should be read by all those who aspire to become financial entrepreneurs and leaders in our financial community. John Elliott Tappan built an extraordinary financial institution (IDS). He did so by placing first the interests of his clients, and by having a long term view and a strong desire to democratize the savings and investment process. In the hurly-burly of today s financial markets, these attributes are often neglected, to the detriment of all." - Henry Kaufman, Henry Kaufman and Co., Inc.
"Biography, the history of an important institution, and insights into the social, cultural, and political history of the United States at the turn of the last century are all here in this book, and they are intertwined in a way that makes it compelling reading. It is rare for a book to succeed on so many levels. John Tappan was an extraordinary man with an extraordinary idea who made a remarkable contribution to the consumer financial services industry. But in another sense, he was an ordinary man. Part of the book s appeal is the ordinariness of the Tappan family and the glimpses that it gives into the lives of John and Winnie Tappan who worked together to start a business, raise a family, and deal with the hardships of their times." - Minnette E. Drumwright, School of Business, University of Texas at Austin
"The United States for two centuries has been blessed with one of the best and most democratic financial systems of any country. Investing for Middle America is a fascinating case study of the entrepreneurial insight and drive that gave rise to, sustained, and democratized our financial system. The very American life of John Tappan turns out to be a splendid choice for exploring the human side of the financial innovations that have given us the rich menu of financial services Americans now enjoy." - Richard Sylla, Stern School of Business, New York University
...much more than a celebratory biography and popular history...
-American Historical Review
About the Author
KENNETH LIPARTITO, Professor of History at Florida International University, Miami, is a specialist in business history.
CAROL HEHER PETERS is Communications Editor for the Princeton Environmental Institute at Princeton University. She is the great-granddaughter of John Elliott Tappan.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Minneapolis Financial Entrepreneur/Environmentalist!
By A Customer
I hope a lot of people in Minneapolis - and the rest of the country and world - read this book. Not only is it the fascinating story about a leading honest citizen of my fair city, it offers all of us an example of a man who maintained his Victorian morals and sense of honor despite the many hurdles he had to jump to make IDS the company it became. From the U.S. Post Office to charlatans to a personal and professional betrayal, John Tappan gave his life-blood to his company in the hopes that its services would relieve the debt of his clients and help them save for their futures.
He was also a strong environmentalist, clearly never forgetting that his youth spent in the wilderness of frontier America shaped him morally and spiritually, and that even though the concept of "survival of the fittest" applies to all of us one must never forget perserverance, courage and loyalty to family, friends, and business clients if one is to succeed and maintain one's moral compass.
He also was able to forgive his clients' weaknesses and helped them improve their lives. If only that happened today!
Any business public relations firm should read this book and read what customer service and loyalty should be all about - and anyone interested in a unique American Renaissance man should order this book for themselves, family members and friends. They won't be disappointed.
1 of 1 people found the following review helpful.
This is an outstanding book.
By Glenn
It is a compelling history of Investors Syndicate, covering the formative years of 1894 - 1925. Equally fascinating is the biographical material on and quotes from the correspondence of John Elliott Tappan, the company's founder. I highly recommend it.
Glenn - CFO World Class Flowers
1 of 1 people found the following review helpful.
A must read
By A Customer
Excellent book. I really enjoyed it. It gave me a new understanding of the history of American Financial industry. I encourage other people who have dealing with the financial markets to read this book.
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